Last Updated: November 24, 2020
Information We Collect and How We Collect It
The information we may collect generally falls into the following categories:
- Information that you voluntarily provide to us, for example, your contact information, order and payment information, and information submitted in the course of using our online learning platform.
- Information collected through your use of the Site or the Platform, for example, account activity, data collected by the servers used to operate the Site or the Platform (e.g., IP addresses and device information), location information, data collected by analytics and advertising services, and data collected by cookies and other tracking technologies.
Information Voluntarily Provided
We will collect any and all information that you choose to submit to us through, using, or in connection with the Services, including, without limitation, the types of information described below.
Account Information. To sign up for a Platform account you will be required to provide your name and email address. You may have the option of providing (or be required to provide) other types of information, whether via populating your Platform account, when using Platform content, or otherwise. Any such information that you choose to provide will be collected by Science Interactive.
Order and Payment Information. Payments submitted in connection with the Services (including Platform subscription fees and product purchases) must be made via the Site by credit or debit card. All credit and debit card information is provided directly to our PCI-compliant third-party payment processor. Science Interactive does not directly access, handle, or store your credit or debit card information. To place an order and submit payment using the Site, you will need to provide your name, email address, telephone number, shipping/billing address, and your credit or debit card number, expiration date, and security code. We will maintain a record of the purchases you make using the Site.
Marketing Communications. If you sign up or otherwise opt in to receive updates, promotional communications, surveys, or related materials from us, you will need to provide your email address. We will use this information to provide you with promotional and other electronic communications to the extent permitted by applicable law. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions in the applicable email. We may use third-party email providers to deliver these communications to you.
Other Information Collected
As you navigate and use the Site (including our Platform), certain information can be passively collected—that is, gathered without the user actively providing the information or being concurrently made aware of the collection of information—using various technologies. We passively collect a variety of types of information in a variety of ways, including:
User Activity. We will collect information on how you use the Site and your Platform account, for example, the features you choose to use, which lessons and tasks you have completed, search parameters you use, and how much time you spend accessing our various online materials and resources. For student Platform users, this may include information relating to students’ performance on the Platform.
IP Addresses and Related Data. The servers used to operate and provide the Site may collect data pertaining to you and the equipment, software, and communication methods you use to access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to the computers and other devices from where you access the Internet, your Internet service provider (ISP), device ID numbers and unique identifiers, your media access control (MAC) address, your operating system, your computer screen resolution, your web browser type, the pages you access on the Site, the websites you access before and after visiting the Site, the length of time you spend on the Site, date and time stamps, clickstream data, and your approximate geographic location. Science Interactive may use this information to administer the Site and its servers, to generate statistical information, to monitor and analyze Site traffic and usage patterns, to monitor and help prevent fraud, to investigate complaints and violations of our policies, and to improve the Site’s content. We may combine this information with other Collected Information (including personal information) and information obtained from third parties for security reasons and to protect our rights or the rights of others. The suppliers that we use to provide the Site may collect information about your visits to the Site and other websites. Some of this information may be collected using cookies and similar tracking technologies as explained below under “Cookies and Tracking Technologies.”
Location Information. In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience and to increase the usefulness of our Services. This may include both geographical location information that you input using the Site (e.g., when you enter a city or mailing address) and, as applicable, geographical location information collected by device-based location services (including GPS data).
Analytics. The Services may use third-party analytics tools (e.g., Google Analytics, Hotjar) to collect and process data about your use of the Site, including when you visit the Site, URLs of the websites that you visit prior to visiting the Site and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Site’s structure and content.
You may opt out to Hotjar’s creation of a user profile, Hotjar’s storing of data about your usage of the Services, and Hotjar’s use of tracking cookies on other websites by opting out here.
You may disable cookies as discussed below, but that may impact your use and enjoyment of the Services.
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting. From time to time the Site may use or participate in advertising networks and related advertising services that are managed and provided by third party advertising servers, advertising agencies, technology vendors, and research firms. These services collect information about your visits to and interactions with the Site and other websites and will use that information to target advertisements for goods and services and to display those advertisements on other websites. The information collected may be associated with your personal information.
Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Site and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.
Our Social Media Pages. Science Interactive is active on social media. You may have the opportunity to comment on those social media platforms regarding Science Interactive and the products and services we offer and/or to submit or upload related photos and other materials. Science Interactive reserves the right to post on the Site, other websites, and social media pages any comments, photos, or content that you post on our social media pages or provide to us through social media.
Most browsers automatically accept cookies. Browsers generally also allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website. You can disable or limit cookies but doing so may impact your use and enjoyment of the Site and other websites. For example, the Site may not be able to be personalized for you, may no longer capture or remember your preferences or other choices you have made on the Site in the past, and may not remember your log-in information and our website may not recognize the device(s) you use to access our website.
Changing your cookie preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below. We may combine information collected by cookies with other Collected Information.
- Operationally necessary cookies (also called essential cookies). These are cookies that are required for the operation of the Site. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Site to make use of its functions. Without these cookies, features and services you have requested will not be able to be provided.
- Functional cookies. These cookies allow us to offer you enhanced functionality when accessing or using the Site. This may include remembering choices you make, for example, remembering your preferences or settings, remembering if you reacted to something on or through the Site so that you are not asked to react to it again, remembering if you have used any feature of the Site before, remembering your preferences or settings, remembering if you reacted to something on or through the Site so that you are not asked to do it again, restricting the number of times you are shown a particular advertisement, and remembering your location. If functional cookies are disabled, various functions of the Site may be unavailable to you or may not work the way you want them to.
- Performance cookies (also called analytical cookies). These cookies assess the performance of the Site, including as part of our analytic practices to help us understand how visitors use and interact with the Site, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our websites work and provide a better, personalized user experience.
- Advertising or targeted cookies. These cookies record your visits to the Site, the pages you visit on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. Science Interactive and its third-party advertising platforms or networks may use this information to make the Site and its content more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed above). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe, http://www.allaboutcookies.org, and http://www.youronlinechoices.com.
A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website. Session cookies are typically deleted or removed when you exit or quit your browser application. Persistent cookies exist for a set period of time, for example, six (6) months or one (1) year. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can also manually delete persistent cookies as discussed above.
The Site may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). Web beacons are tiny graphics with unique identifiers that functions similar to how cookies function but, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixel tags can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
How We Respond to Do-Not-Track Signals. Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and tracking technologies.
Embedded Content. The Site may incorporate content, including feeds, scripts embedded in the Site’s code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content.
How We Use and Share Collected Information
Promotional Communications. Science Interactive may use Collected Information to send you promotional communications about products and services to the extent permitted by applicable law and in accordance with your preferences. In order to provide you with a personalized experience, these communications may be tailored to your preferences based on, for example, inferences we make using your visits to the Site or the links you click on in Science Interactive emails. You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions contained in the email, where applicable, or by contacting us using the contact information provided below under “Contact Us.” Note that, even if you opt out of receiving promotional communications from Science Interactive, you may, if applicable, still receive administrative communications from us with respect to your use of the Platform.
Evaluation and Improvement of Our Products and Services. We may use and disclose Collected Information to analyze, develop, and improve the content, materials, products, and services that we provide; to inform marketing and communication plans and strategies; to understand customer demographics and preferences; to analyze the effectiveness of our Services; and to evaluate user needs and customize Site content and the customer experience.
Lawful Processes; Security and Protection of Rights. We may use and share Collected Information as required or permitted in accordance with subpoenas, court orders, valid law enforcement requests, governmental agency requests, and other legal processes. We may use Collected Information and share it with third parties if we believe doing so is necessary or appropriate to protect our rights or the rights of others, including disclosing information as necessary to protect our operations, to enforce or bring legal action in the event of a violation of our agreements or policies, or to pursue remedies or limit damages that we may sustain.
Your Choices and Access
We give you choices regarding our use and disclosure of your personal information. To access or update your personal information as it exists in our records, please contact us using the contact information below under “Contact Us” or, where applicable, visit your Platform account.
The storage and communication of information can never be completely secure, so Science Interactive does not guarantee that communications or other information that you submit or that are otherwise provided to Science Interactive will be completely secure. While Science Interactive does not and cannot guarantee that loss, misuse, or alteration of Collected Information will not occur, Science Interactive has implemented appropriate administrative, physical, technical, and organizational security measures and safeguards that are consistent with applicable industry practices to help protect against the loss, misuse, and alteration of information under our control, including periodically conducting risk assessments.
Access by Children
The Services are not directed at children under 13 years of age. Science Interactive does not knowingly collect or use information from children under 13 through the Services.
Third-Party Websites and Services
Your personal information and other Collected Information may be stored and processed in any country where our suppliers’ servers, databases, or facilities are located or operated. By accessing, receiving, or using the Services or by providing consent to us (where consent is required by law), you specifically acknowledge and agree that information may be transferred outside of the country from which you access the Services (including to the United States) and that such countries’ data protection and related laws, regulations, and rules may be different, and may require a lower standard of protection, than those of the jurisdiction from where you access the Services.
Please direct any questions and concerns regarding this Agreement or the Services to us by email at firstname.lastname@example.org, by telephone at 866.206.0773, or by mail at Science Interactive, 86475 Gene Lassere Blvd #3378, Yulee, FL 32097, U.S.A.